NOW OPEN AT HIGHPOINT

NOW OPEN AT HIGHPOINT

LIMITED EDITION DESIGNS INSPIRED BY THE WESTSIDE

We’re getting under the skin of our new home, by celebrating iconic local businesses and artists that make the Westside rock.

We commissioned diverse local artists to capture the spirit of their area and show what the Westside means to them, creating PUMA’s first hyperlocal series.

These exclusive designs are only available at Highpoint while stocks last, so get them before they’re gone.

Aretha Brown

@_enterthedragon_

Aretha Brown

@_enterthedragon_

Aretha Brown is a strong Gumbaynggirr woman from West Melbourne on a mission to make Indigenous history education mainstream. She's also an accomplished artist, having had works shown at the National Gallery of Victoria.

When asked about her design, Aretha said, "I see Footscray, like I see all land: as that of a living breathing entity. One that is alive, and full of energy and life and stories." The figures in her design capture that strong sense of community.

Aretha Brown is a strong Gumbaynggirr woman from West Melbourne on a mission to make Indigenous history education mainstream. She's also an accomplished artist, having had works shown at the National Gallery of Victoria.

When asked about her design, Aretha said, "I see Footscray, like I see all land: as that of a living breathing entity. One that is alive, and full of energy and life and stories." The figures in her design capture that strong sense of community.

DocG

@docg_

DocG

@docg_

An artist and designer from the inner-West, DocG draws his inspiration from the pop-art movement of the 1980s. Favouring bold colours and eye-catching graphics he's created large-scale murals around Melbourne.

In his design, DocG chose to focus on the Westside's vibrant mix of characters and cultures by depicting them as cartoon characters. These larger than life figures gravitate together, forming a uniquely Westside world.

An artist and designer from the inner-West, DocG draws his inspiration from the pop-art movement of the 1980s. Favouring bold colours and eye-catching graphics he's created large-scale murals around Melbourne.

In his design, DocG chose to focus on the Westside's vibrant mix of characters and cultures by depicting them as cartoon characters. These larger than life figures gravitate together, forming a uniquely Westside world.

Heesco

@heesco

Heesco

@heesco

Khosnaran Khurelbaatar, AKA “Heesco”, is a Mongolian-Australian muralist and fine artist based in Melbourne. His experimental artworks draw on a range of visual styles, from renaissance realism, to hip-hop and punk rock street art.

Heesco's design captures the ever-evolving culture and characters of the Westside. He says, "the Westside has an underdog spirit, with cultural diversity, strength and perseverance – hence 'best side'."

Khosnaran Khurelbaatar, AKA “Heesco”, is a Mongolian-Australian muralist and fine artist based in Melbourne. His experimental artworks draw on a range of visual styles, from renaissance realism, to hip-hop and punk rock street art.

Heesco's design captures the ever-evolving culture and characters of the Westside. He says, "the Westside has an underdog spirit, with cultural diversity, strength and perseverance – hence 'best side'."

Lauren Such – who goes by Loz – proudly calls the western suburbs her home. In 2014, she co-founded The Whiskey Barrel Tattoo Parlour in Yarraville and, over the last five years, has grown a loyal following from all over Australia.

In her design, Loz wanted it to show unity between people "regardless of their backgrounds, with the hands holding and symbolism from the Kulin Nation that means 'welcome' and African symbolism for 'unity'."

Lauren Such – who goes by Loz – proudly calls the western suburbs her home. In 2014, she co-founded The Whiskey Barrel Tattoo Parlour in Yarraville and, over the last five years, has grown a loyal following from all over Australia.

In her design, Loz wanted it to show unity between people "regardless of their backgrounds, with the hands holding and symbolism from the Kulin Nation that means 'welcome' and African symbolism for 'unity'."

Nicole Reed

@nicasa

Nicole Reed

@nicasa

Nicole Reed is an award-winning photographer based in West Melbourne. She has a talent for capturing urban environments and the way she documents the 'urban sprawl', observing beauty in the places that others overlook.

Nicole's image of the iconic Footscray Market captures "all the great things about the western suburbs - multiculturalism, community and a place that still holds onto values of the past" not to mention the much-loved "fresh and cheap produce."

Nicole Reed is an award-winning photographer based in West Melbourne. She has a talent for capturing urban environments and the way she documents the 'urban sprawl', observing beauty in the places that others overlook.

Nicole's image of the iconic Footscray Market captures "all the great things about the western suburbs - multiculturalism, community and a place that still holds onto values of the past" not to mention the much-loved "fresh and cheap produce."

WHAT MAKES THE WEST UNIQUE

The PUMA | WESTSIDE designs were made by locals, for locals; capturing the sense of culture and community which makes the Westside so unique.

In the process, PUMA partnered with some of the most iconic local businesses. Here are some of the top places to check out if you’re in the area.

8BIT

8bit is a take on the American diner located in the heart of Footscray. The joint is a sign of the times with Vietnamese lettering peeling away and 8bit's arcade-inspired patterns pasted over the top.

Now in its fifth year in the Westside, 8bit serves a mouthwatering array of burgers, hot dogs, milkshakes and more. All with a side order of vintage video games and arcade classics.

eat8bit.com.au
8 Droop Street, Footscray

BLUNT BARBERS

In our fast-paced world of instant-everything, Blunt is a place to slow down and relax. Launched in West Footscray by owner and barber, Kenny, it's a place where you chalk your name up on the board and enjoy a complimentary beer while you wait for your turn in the chair.

Blunt is staffed by self-confessed perfectionists, dedicated to giving customers the perfect cut. With the constant conversations and banter flying in all directions, time whizzes by and suddenly they're holding up the mirror for you to admire your new look.

facebook.com/bluntbarbers
555 Barkly Street, West Footscray

REX HAIRDRESSING

The Rex team in West Footscray are renowned for their expertise in all things hair. From blow waves to hair colouring, straightening and styling, customers have come to expect only the highest quality from Rex Hairdressing.

Whether you're looking for a quick refresh or a full transformation there's nowhere better in the Westside for a cut or colour.

facebook.com/rexwestfootscray
640 Barkly Street, West Footscray

THE SUBSTATION

A not-for-profit multi arts centre located in a 100-year-old repurposed, industrial building. The SUBSTATION presents an annual curated program of creative development, residencies, and presentations; engaging with artists across a range of diverse and non-traditional creative disciplines.

The SUBSTATION encourages artists to engage with their post-industrial space and foster a culture of interconnectedness, collaboration, and independence, placing value on new ideas, imagination and difference.

thesubstation.org.au
1 Market Street, Newport

SUN THEATRE

Yarraville's iconic movie theatre needs little introduction. It first opened in 1938 with a single 1050-seat cinema and today has 8 boutique screens, ranging from 200 seats to 23 intimate couches.

Consistently voted one of Melbourne's favourite and most stylish cinemas, the Sun Theatre features beautiful Art Deco architecture, lovingly maintained and updated with the latest screens and sound. It's unrivalled on the Westside as the best place to watch the latest movies.

suntheatre.com.au
8 Ballarat Street, Yarraville

TWO BIRDS BREWING

Australia’s first female-owned brewing company, Two Birds Brewing, was launched by Jayne Lewis and Danielle Allen in 2011. Located in Spotswood, this award-winning brewery typifies everything that is good about the craft beer industry in Australia.

These Two Birds are trailblazing their way into the record books by developing sophisticated, approachable beers that can be enjoyed with mates at a backyard BBQ or on the dinner table with your favourite meal.

twobirdsbrewing.com.au
136 Hall Street, Spotswood

THE WHISKEY BARREL TATTOO PARLOUR

The Whiskey Barrel opened its doors in Yarraville in 2014 and has called it home ever since. They take great pride in every design, creating the most imaginative and unique original pieces for their customers.

Just a stone's throw from Yarraville Station, the crew are always welcoming for people to pop in and have a chat with one of their talented artists to help you settle on the perfect design.

facebook.com/whiskeybarreltattoo
5/11D Murray Street, Yarraville

8BIT

8bit is a take on the American diner located in the heart of Footscray. The joint is a sign of the times with Vietnamese lettering peeling away and 8bit's arcade-inspired patterns pasted over the top.

Now in its fifth year in the Westside, 8bit serves a mouthwatering array of burgers, hot dogs, milkshakes and more. All with a side order of vintage video games and arcade classics.

eat8bit.com.au
8 Droop Street, Footscray

BLUNT BARBERS

In our fast-paced world of instant-everything, Blunt is a place to slow down and relax. Launched in West Footscray by owner and barber, Kenny, it's a place where you chalk your name up on the board and enjoy a complimentary beer while you wait for your turn in the chair.

Blunt is staffed by self-confessed perfectionists, dedicated to giving customers the perfect cut. With the constant conversations and banter flying in all directions, time whizzes by and suddenly they're holding up the mirror for you to admire your new look.

facebook.com/bluntbarbers
555 Barkly Street, West Footscray

REX HAIRDRESSING

The Rex team in West Footscray are renowned for their expertise in all things hair. From blow waves to hair colouring, straightening and styling, customers have come to expect only the highest quality from Rex Hairdressing.

Whether you're looking for a quick refresh or a full transformation there's nowhere better in the Westside for a cut or colour.

facebook.com/rexwestfootscray
640 Barkly Street, West Footscray

THE SUBSTATION

A not-for-profit multi arts centre located in a 100-year-old repurposed, industrial building. The SUBSTATION presents an annual curated program of creative development, residencies, and presentations; engaging with artists across a range of diverse and non-traditional creative disciplines.

The SUBSTATION encourages artists to engage with their post-industrial space and foster a culture of interconnectedness, collaboration, and independence, placing value on new ideas, imagination and difference.

thesubstation.org.au
1 Market Street, Newport

SUN THEATRE

Yarraville's iconic movie theatre needs little introduction. It first opened in 1938 with a single 1050-seat cinema and today has 8 boutique screens, ranging from 200 seats to 23 intimate couches.

Consistently voted one of Melbourne's favourite and most stylish cinemas, the Sun Theatre features beautiful Art Deco architecture, lovingly maintained and updated with the latest screens and sound. It's unrivalled on the Westside as the best place to watch the latest movies.

suntheatre.com.au
8 Ballarat Street, Yarraville

TWO BIRDS BREWING

Australia’s first female-owned brewing company, Two Birds Brewing, was launched by Jayne Lewis and Danielle Allen in 2011. Located in Spotswood, this award-winning brewery typifies everything that is good about the craft beer industry in Australia.

These Two Birds are trailblazing their way into the record books by developing sophisticated, approachable beers that can be enjoyed with mates at a backyard BBQ or on the dinner table with your favourite meal.

twobirdsbrewing.com.au
136 Hall Street, Spotswood

THE WHISKEY BARREL TATTOO PARLOUR

The Whiskey Barrel opened its doors in Yarraville in 2014 and has called it home ever since. They take great pride in every design, creating the most imaginative and unique original pieces for their customers.

Just a stone's throw from Yarraville Station, the crew are always welcoming for people to pop in and have a chat with one of their talented artists to help you settle on the perfect design.

facebook.com/whiskeybarreltattoo
5/11D Murray Street, Yarraville

8BIT

8bit is a take on the American diner located in the heart of Footscray. The joint is a sign of the times with Vietnamese lettering peeling away and 8bit's arcade-inspired patterns pasted over the top.

Now in its fifth year in the Westside, 8bit serves a mouthwatering array of burgers, hot dogs, milkshakes and more. All with a side order of vintage video games and arcade classics.

eat8bit.com.au
8 Droop Street, Footscray